Premium apple brands to shine at BayWa Global Produce’s Asia Fruit Logistica stand

The BayWa Global Produce team will showcase the combined strengths and expertise of its members at Asia Fruit Logistica.

The team – consisting of BayWa Global Produce, T&G Global, TFC Holland, BayWa Obst and VentureFruit – will have a shared stand at the three-day show in Bangkok this November.

“Our stand brings together all of BayWa Global Produce’s entities, reinforcing our collective scale and the synergies of our business model,” said Benedikt Mangold, chief executive of BayWa Global Produce.

T&G Global’s premium Envy and Jazz apple brands will be on display at the joint stand.

“Our flagship Envy brand is the perfect celebration apple, with its large red size, balanced sweetness, fresh aroma and satisfying crunch, which makes it perfect for gifting,” said T&G Global chief executive Gareth Edgecombe.

“These attributes appeal to consumers across Asia, especially in Thailand, China and Vietnam where Envy has big potential. And our Jazz apples have a strong presence across Asia, appealing to families with children as the ideal snack on the go.”

T&G Global’s Asia regional general manager, James Gordon, will shares his insights on the potential across South-East Asia and beyond at Asiafruit Congress, which takes place on the show floor at Asia Fruit Logistica each day.

Asia Fruit Logistica takes place at Bangkok’s Queen Sirikit National Convention Center on 2-4 November.