New chief executive and chief operating officer to guide US-based company through next phase of international expansion

Parker Booth has been appointed chief executive of shelf-life extension specialist Hazel Technologies.

Parker Booth has been appointed chief executive of Hazel Technologies

Image: Hazel Technologies

He has been promoted from his previous position as Hazel’s chief operating officer, a role he held since 2019.

Booth has helped Hazel in its international market expansion, which included the development of production and distribution partnerships. In 2022, he led the IP acquisition of a complementary technology that has since driven revenue growth in the North America, Latin America, and EMEA regions.

Hazel’s previous chief executive and co-founder, Aidan Mouat, remains with the company in an advisory capacity.

“We are confident in Parker’s leadership,” said Matthew Walker, chairman of the Hazel Technologies board. “Under his vision and guidance, he can help move Hazel beyond the start-up phase to one that’s rooted in real global expansion, adoption, and execution.

“The path Parker is plotting for Hazel is an exciting one; we’re all looking forward to seeing it come to life over the next few years.”

Walker also announced Jeff Leshuk as Hazel’s new chief revenue officer, reporting to Booth.

Leshuk comes to Hazel after running his own highly successful consulting firm, Strategic Fresh, which provided strategy, marketing, and business development services to early-stage and large multinationals in the food science and post-harvest technology industries. 

“Unlike many competing solutions in the marketplace, Hazel’s drop-in (shelf-life extension) solution is built for global food supply chains as they currently exist. It requires no additional capital investment, technology, or training,” explained Leshuk.

“These critical advantages pave the way for rapid expansion. In many ways, they’ve already completed the hardest part. Our challenge now is to scale – great news for the planet, as we continue our mission to battle global food waste.”