Promotions prepare US grower-packer-marketer for period of significant growth


CMI Orchards is a leading fruit company based in Washington State

Image: CMI Orchards

CMI Orchards has made a number of changes to its leadership team, including the promotion of Robb Myers to vice president of business development.

Previously serving as director of sales, Myers will take on a more active role in retail strategy and overall business growth at the Wenatchee-based fresh produce company.

“Robb has been a stalwart at CMI for 33 years, his first day of employment coinciding with the day the company was founded back in 1989,” said CMI president Bob Mast. “Over the last three decades, he has firmly cemented his industry knowledge through his direct sales experience and retail network.”

CMI’s vice president of marketing, George Harter, is shifting to a strategic role within the company, helping to advance new projects as the newly appointed vice president of special projects.

Rochelle Bohm, CMI’s brand manager, has taken over from Harter as the new vice president of marketing. Bohm joined CMI in 2013 as creative lead and guided the company through a corporate rebrand in 2016.

Meanwhile, CMI’s marketing specialist, Danelle Huber, will be taking on a strategic management role as the new senior marketing manager. Huber joined CMI in 2017 with an extensive skillset honed by her work at the Washington Apple Commission, Van Doren Sales and legal experience at Jeffers, Danielson, Sonn and Alyward.

Mast said the appointments would prepare the company for a period of significant growth.

“Our business continues to evolve, grow, and become ever more complex,” Mast explained. “To meet these exciting challenges, our leaders bring a demonstrated track record of success, as they adapt to the changing needs of our business, growers, and clients and rise above challenges with creative and innovative industry-leading solutions.

“The CMI family is thrilled about this latest crop of promotions, recognising the exemplary work of some of our leaders.”