Company builds two new ripening facilities in Chengdu and Beijing, China
Mr Avocado, China’s most famous brand of ripened, ready-to-eat avocados, has completed the construction of its new ripening and distribution centres in Southwest China (Chengdu) and North China (Beijing). These centres are now fully functioning and have begun operations to serve their respective regions in China.
Mr Avocado was established in China over six years ago in 2017 to introduce the concept of ready-to-eat avocados. Its vision is to become an innovative brand leading the avocado industry in China, centred around consumers by providing high-quality avocado products and striving to build an avocado brand that consumers can trust. After years of development and cultivation, Mr Avocado’s ready-to-eat avocados have captured 65 per cent of the high-end retail market share in China, spanning over 40 large and medium-sized cities nationwide.
Mr Avocado possesses a significant advantage in global sourcing, offering year-round availability of branded, ready-to-eat avocados. Additionally, Mr Avocado collaborates with domestic growers to explore the potential of Chinese avocados in international markets. Mr Avocado boasts the world’s most advanced ripening equipment and over 30 years of avocado ripening experience.
Mr. Avocado’s East China (Kunshan) ripening and distribution centre serves regions such as Jiangsu, Zhejiang, Shanghai, Anhui, Jiangxi and others. The South China (Dongguan) ripening and distribution centre serves Guangdong, Fujian, Guangxi, Hunan and Hubei regions. The newly established Southwest (Chengdu) ripening and distribution centre will serve Sichuan, Chongqing, Yunnan, Guizhou, Tibet and other regions. The North China (Beijing) ripening and distribution centre will serve Beijing, Tianjin, Hebei, Henan, Shaanxi, Shanxi, Liaoning, Jilin, Heilongjiang and other regions. These four state-of-the-art avocado ripening and distribution centres ensure nationwide delivery of high-quality ready-to-eat avocados throughout China.
As the concept and consumption of ready-to-eat avocados become more popular among consumers in first-tier cities, Mr Avocado is committed to introducing recipes that better suit Chinese consumer tastes. It has also collaborated with restaurants and the catering and tea/beverage industries to advertise and promote ready-to-eat avocados, expanding in first-tier and second-tier cities. Mr Avocado will also conduct more on-site tasting events, combining online and offline activities to allow more new avocado consumers to taste and savour top-quality, ready-to-eat avocados.
In the coming year, Mr Avocado plans to build more modern avocado ripening centres in more cities to better serve the growth of ready-to-eat avocados in China.
Contact: Ms Miki Hua