Rockit apples

Rockit Global was among the winners at the 2021 HSBC New Zealand China Trade Association China Business Awards.

The awards were presented via an online broadcast last Thursday (7 April).

Rockit Global, the New Zealand-based company behind the miniature Rockit apple, was presented with the Large Business Trade Award.

The company’s China market manager, Yue D, said the award recognised the work that went into establishing a premium brand positioning for Rockit apples in China.

“At the time of entering these awards, our New Zealand export volume was up 43 per cent (2021 vs 2020), our e-commerce sales had tripled since 2019 and localised China activity had seen Rockit sales increase 42 per cent (July 2020 vs July 2021),” Yue explained.