The International Fresh Produce Association is helping members understand the Asian market before they enter it
Asia’s fresh produce market is changing fast. The International Fresh Produce Association (IFPA) gives the region’s growers, exporters, importers and retailers the insight, connections and guidance to keep up.
Asia is not just one of the world’s largest fresh produce markets. It is one of the most connected, with about 90 per cent of fruit trade in Asia happening between Asian countries. For companies doing business here, the opportunity is huge. So is the complexity.
The market is holding up, but it is splitting. In China, only about five per cent of consumers say they would cut fresh produce spending if prices rose. In Japan, the figure is eight per cent. Volume is growing in the mass market while prices fall and margins shrink.
Meanwhile, a premium tier built on quality and provenance can charge real prices. Trade rules shift, consumer expectations change, and a food safety problem in one market can hit a whole category within hours.
No single company can track all that alone. IFPA was built to help.
Insight that turns into decisions
IFPA’s Consumer Trends Tracker gives members market-by-market insight across major consumer markets, including China and South Korea. Members use it to adjust their strategy as trends emerge.
IFPA’s Global Intelligence Engine brings global consumer, retail and trade data into one searchable platform. It is built so users can work in their preferred language.
See what’s shaping consumer demand: Download IFPA’s Global Consumer Trends report here.
Trade and regulatory intelligence
Trade rules change. IFPA helps members prepare. IFPA’s new Asia Council reflects the association’s growing commitment to the region. Its work covers regional trade flows, international standards and the policy issues that affect market access.
Connections across borders
IFPA connects Asian businesses with buyers and industry peers around the world. That includes year-round market intelligence and access to events such as the Global Produce & Floral Show and the Executive Leadership Summit Asia.
At this year’s summit in Hong Kong, more than 160 senior executives from 20 countries met with IFPA’s newly formed Asia Council for its first meeting.
Guidance when it matters most
As IFPA chief membership officer Miriam Wolk said at the summit: “Members are looking to IFPA to provide information, guidance and leadership in times of uncertainty, and we are prepared to deliver this value.”
Grow beyond your market
Whether you are entering a new market, protecting margins in a tight supply chain or competing for premium shelf space, IFPA helps you act with confidence.
Find out what IFPA membership can do for your business. Request a conversation with our membership team: www.freshproduce.com/en-sg/asia-membership
