Bursting with pride

As reported in last week’s FPJ, Sainsbury’s has gone to town on English apples this season. Since September 29, fresh produce departments in Sainsbury’s stores across the country have been resplendent with bigger and more prominent displays of home-grown top fruit than ever. Year-on-year, twice the shelf space is being dedicated to the English offer in a six-week period from that start date, and buyer Neil Gibson is reporting tremendous take-up.