For the first time since the publication’s inception, the UK’s best-selling fruit or vegetable has changed
The FPJ Big 50 Products 2026 is live on the FPJ app and on its way to our subscribers.
The publication tracks the sales performance and big talking points in the UK’s 50 best-selling fruit and veg categories, as well as providing expert analysis of the key trends shaping the market, and an interview with Worldpanel’s Clara Tucker.
There’s also a round-up of the past year’s marketing activity at leading fresh produce brands, including Albert Bartlett, Pink Lady, Tenderstem, Zespri, Dyson Farming, FLorette, Jazz and Steve’s Leaves.
Key takeways from FPJ’s 2026 sales guide include:
- There’s been a change at the top following standout sales growth in Britain’s favourite berry.
- We’ve seen value growth of 5.5 per cent in the total fresh produce category has risen by 5.5 per cent, while volumes have risen by a more modest one per cent.
- Upward pressure on food prices is expected to continue as the impact of the recent heatwave and ongoing disruption in the Gulf filters through.
- Shoppers continues to trade up to premium lines despite budgetary constraints.
- Varietal development is driving demand and transforming eating quality in categories such as grapes.
- Health is increasingly important to shoppers.
- It’s been a tough year for a number of core veg categories amid tight supply and limited promotions.
- Fruit sales have been strong, notwithstanding logistical issues and weather volatility.
Download the Fresh Produce Journal app (available from the App Store or Google Play) to read the publication in full.
