Chilean kiwis are on the up

Long considered New Zealand’s poor relation, Chilean kiwifruit is now on a par with that of its competitor due to massive improvements in the industry’s standards and fruit quality. Decofrut estimates that Chile will export more than 156 million kilos of kiwifruit this season, meaning that Chile’s global export of the fruit has grown by 17.4 per cent in the last four years. Elizabeth O’Keefe looks at what competition in this sector means for the UK market.