Fairtrade moves forward as category shows resistance

The rise of Fairtrade has been one of the biggest success stories in the produce industry in the last two decades. With the recent addition of melons to the Fairtrade offer, coupled with the category’s strength in the face of the recession and an impressive line-up at its conference, 2009 was a positive year for the Fairtrade Foundation. Alex Lawson caught up with executive director Harriet Lamb to find out more