UK food charity’s limited edition surplus waste smoothie coincides with new partnership with innocent drinks
Food rescue charity Felix have outlined their commitments to reducing food waste and redistributing surplus food through launching a new smoothie and partnering with innocent drinks.
The charity has produced 20,000 bottles of the Berry Heroes Smoothie, made using surplus berries and carrots that might otherwise have gone to waste.
Created in collaboration with cold-pressed juice company B.fresh, international berry supplier BerryWorld and carrot producer Strawson, the drink is now being distributed by Felix across the UK. It has a shelf life of around two to three weeks.
The smoothie uses berries deemed unsuitable for donation by BerryWorld, alongside surplus carrots from Strawson diverted from waste or anaerobic digestion.
Jake Davensport, commercial manager at B.fresh, said the company was founded in response to food waste after a hailstorm damaged a spinach crop.
“Despite its aesthetic damage, the spinach remained highly nutritious, inspiring us to turn it into juice,” he said.
“Given our shared commitment to creating sustainable solutions alongside PDM Produce, we were delighted to collaborate [with Felix],” he added.
The launch coincides with a new partnership between Felix and smoothie brand innocent drinks, which aims to rescue and redistribute 175,000 portions of fruit and veg to people across the UK in 2026.
The organisations said the initiative comes amid continued cost-of-living pressures on household food budgets, making it harder for many families to get fresh, nutritious food on the table.
Louisa Handley, head of healthy sustainable diets at innocent, said: “Our partnership with Felix is about helping more people enjoy the goodness of fruit and veg at a time when people aren’t getting enough.
“By helping to deliver 175,000 portions of fruit and veg to people across the UK, we can make a practical difference and bring the power of fruit and veg to more people,” she added.
As part of the partnership, the innocent team also visited an orchard to rescue 2.7 tonnes of apples that would have otherwise gone unpicked.
Emma Burns, senior corporate partnerships manager at Felix, described the event as a “brilliant start to this year’s farm rescue programme”.
“We’re incredibly grateful for their commitment to this work,” she said. “Through donating surplus stock, volunteering and funding 175,000 portions of fruit and veg, innocent is helping us rescue more good food and get it to charities and community organisations across the UK,” she added.
