The Fresh Herb Company, the largest producer of fresh herbs for the UK retail market, is to run its first PR campaign.

The consumer campaign is running from April to September to promote sales of fresh living herbs.

The company has enlisted chefs and food writers including Atul Kochhar, Toby Tobin and Rosemary Shrager to provide their five favourite uses for fresh herbs. These will be sent, under the campaign name ‘5 Ways’, to food and women’s consumer magazines to try to inspire more consumers to buy and cook with living herbs.

A website to accompany the campaign www.freshlivingherbs.co.uk will go live by the end of May.

The UK retail fresh herbs market is worth £96.4m and the Fresh Herb Company believes living herbs is the category with potential for the biggest growth. The 5 Ways campaign aims to highlight that fresh living herbs are a convenient and healthy way to liven up meals, offering value for money and low wastage.

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