FPJ explores efforts to strengthen trade ties, boost sustainability, and succeed with new varieties and technologies in brand-new special issue

The FPJ’s first-ever Morocco & Egypt Special looks into the latest opportunities and challenges for the North African nations in the UK market, with a focus on innovative production, sustainability, and shifting trade patterns.

Since Brexit, Morocco has become a vital source of fresh produce for Britain – in a range of fruits and vegetables, including berries, tomatoes, citrus and peppers.

Egypt, meanwhile, is a well-established – and growing – exporter of various fruits and vegetables to the UK, including oranges, grapes, potatoes, onions and several others.

We explore what the EU reset will mean for Moroccan and Egyptian suppliers to the UK market and find out why the expansion and modernisation of Chinese production has prompted Egypt to focus more heavily on citrus exports to the UK and Europe.

Readers and advertisers can expect a range of company interviews, product-specific reports, and expert insights and analysis as we identify opportunities to deepen trading relationships, succeed with new varieties, and boost efficiency with new technologies.

Alongside the issue’s core focus on North Africa, we report from South Africa as the stonefruit season gets underway. And there are product features on potatoes, sweet potatoes, berries, and apples and pears, with the British topfruit season in full flow and the National Fruit Show on the horizon.

The category insight is on leafy salads at a key moment in the supply calendar as the UK switches from domestic to Spanish supply.

Last but not least, we preview ‘F3: the Future of Fruit and Fresh’, an exciting new event for the UK fresh produce sector organised by The Worshipful Company of Fruiterers with FPJ as the media partner.

The conference on 25 November combines sessions on climate resilience, varietal research, technology, nutrition and commercial realities to explore where the industry is heading next.

Contact the FPJ sales team at advertising@fpj.co.uk for your chance to advertise in this special issue.

It will be distributed to the international citrus sector at Fruitnet Citrus Congress on 24-25 November in Valencia, as well as the National Fruit Show in Kent on 4 November and F3 in Kent on 25 November.