Herbs highlight Israeli quality

The cultivation and export of fresh herbs from Israel attests to the widespread changes that characterise Israel’s modern agriculture: namely, the focus on added value produce, penetrating niche markets with special, top-quality tailor-made produce, adhering to national and international food-safety regulations as requested by the supermarket chains, credibility and continuity of supply. In short, value, quality and credibility, but not necessarily volume, is the name of the game.