Joined-up approach benefits chain

Daniel Metheringham at the Tesco store at Helston during a promotion earlier this year for Cornish new potatoes. Daniel works for Branston as part of the Tesco retail support team

Branston is keen to emphasise the link between grower, packer and retailer. It is now asking its growers to play a bigger part in checking the quality of material that reaches its factories, and in some cases, this has extended to seasonal on-farm packing. Emma Hatfield reports.

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