BBG reports 10 per cent increase in sales across UK retailers for British berries as discounter celebrates triple triumph at annual awards
Lidl has been named the overall Berry Retailer of the Year 2026 for the second year in a row by the British Berry Growers (BBG).
The awards were presented following standout British berry sales in 2026 which have seen total sales across all retailers up by more than 10 per cent.
The UK discounter also scooped up awards for Blackberry Retailer of the Year and Blueberry Retailer of the Year, with BBG recognising its strong growth in sales of British berries of the season.
Co-op was named Strawberry Retailer of the Year, while Tesco took the title of Raspberry Retailer of the Year.
BBG’s annual awards recognise the retailers achieving the largest year-on-year percentage growth in sales tonnage of British berries based on data reported by the trade association’s members.
The Special Recognition Award went to Ocado for the second year running, with the association recognising its outstanding year-on-year growth in British berry sales.
The British berry season this year has been marked by strong volumes and early, accelerated production due to warm spring and hot summer weather.
The steady heat resulted in a very consistent harvest, particularly for blueberries, according to the Summer Berry Company.
Speaking at the British Berry Growers Retailer Conference on 12 November, BBG executive chair Nick Marston congratulated the retailers for their strong sales performances.
He said: “Retail partners play an important role in supporting British growers and bringing their berries to consumers. These awards celebrate that contribution and encourage continued support for British fruit.”
BBG also gave honorable mentions to Lidl for strawberry and raspberry sales, Co-op for blackberry and overall sales and Morrisons for blueberry sales.
