Morrisons makes its mark

Morrisons is the fourth-largest retailer in the UK and has shown strong growth since its re-brand in 2007. The fresh produce aisles, in particular, have seen one of the most interesting innovations on retail shop floors for some time, with the creation of the Market Street format. Anna Sbuttoni looks at how the Bradford-based chain came to win the Re:fresh 2008 Foods from Spain Multiple Retailer of the Year award.