MTEX aims for Mor

Mehadrin Tnuport Export has increased the volume of fruit it has sold in Europe this season, but it has not all been easy pickings, as market forces dictate that the natural demand and supply dynamics do not always hold true. But a continuing commitment to the development of mutually beneficial partnerships with its Israeli growers and greater consistency in the performance of its widening basket of fruit has strengthened the hand of the company. Tommy Leighton reports.