Multiples united behind English top-fruit offer

All the major multiples have at one time or another proclaimed dedication to English fruit: that's what the customers want from us, they say, so that's what we'll give them. But in the past, anecdotal evidence has suggested that in reality growers have been less than satisfied with customers' commitment, accusing them ñ albeit anonymously ñ of being too keen to switch over to cheaper foreign alternatives when they become available. Dominic Weaver asks the multiple buyers for their perspectives on the UK apple industry.