Penetration rise masks static sales

While the citrus category is not exactly static, there is not much in TNS retail figures to get suppliers or their customers dancing in the aisles. Articles later on in this supplement also highlight limited movement in the performance of the wholesale, foodservice and processing markets. In comparison with a few of its fresh produce compatriots, however, the UK citrus market can probably feel relatively pleased that the trend is moving sideways rather than downwards. Tommy Leighton reports.