Relying on Rocha

Patricia Vaz: The ANP is a good example of how a lobby group can work

Rocha pears grown in the central Oeste region of Portugal, have established themselves as a well known variety in the UK marketplace. This has been achieved through the hard work of growers and exporters of the Rocha marketing board, Associacão Nacional de Produtores de Pera Rocha (ANP) for more than 10 years. Anabella de Sousa visited the Oeste region and four of the fruit’s largest growers.

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