The industry’s route to market is of course dominated by the large multiples. The price competitive environment in which they operate has led to a greater focus and pressure to reduce operational costs by consolidating their supplier bases, optimising distribution networks, implementing new technologies and sourcing products globally. Suppliers to the large multiples are already organised to market their produce effectively. Now they must stay competitive on price whilst meeting increasingly stringent contractual terms. This will involve the effective deployment of cost-saving infrastructure technologies and business applications that can deal with the technological challenges of abi-directional information flow, (sales forecasts, inventory levels and produce traceability) and the likely industry-wide adoption of RFID (Radio Frequency ID) and EPC (Electronic Product Code).
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