On May 24, to celebrate the beginning of British berry season, British Summer Fruits released to all national and regional media the results of a research study into the benefits of strawberries and raspberries. The research was conducted on the association’s behalf by leading nutritionist and founder of the Institute for Optimum Nutrition Patrick Holford, and is part of British Summer Fruits campaign to shift the emphasis of eating strawberries and raspberries from special-occasion, dessert fruits to everyday, any time, super foods.
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