Thoroughly English

As has been well documented in recent issues of FPJ, the last two weeks have seen unparalleled levels of promotion of English apples on supermarket shelves across the country. The dazzling array of media campaigns and in-store marketing strategies are expected to shoot sales figures upwards, and early indicators already support this. Emma Twyning talks to some key industry members, who explain why this is turning out to be one of the most successful seasons yet.