When planning makes perfect

Worldwide Fruit represents nearly half of the UK's top-fruit crop and this year expects to increase its volume by 35 per cent on 2002/3. Its strength in East Kent, the fastest expanding top-fruit production region in the UK, and the addition of significant new growers to its stable, are just two reasons for WWF's above industry average performance. An exhaustive long-term planning process, however, has changed producers' outlooks on an industry that is now marching willingly and confidently into the 21st century. Tommy Leighton reports.