Zespri targets increased sales in the UK’s kiwifruit market

Carol Ward is director for corporate and grower services at Zespri. She joined the New Zealand kiwifruit marketer in April 2002 as the global marketing manager for Zespri Gold, after two years of involvement with Kiwifruit New Zealand and Kiwifruit Growers Incorporated (KGI). She has also held roles at Zespri as planning and supply manager and is acting director of branding and marketing. She talks to FPJ about the contentious single-desk issue, new varieties, the future of the UK market and direct sourcing