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Simultaneous translation available Spanish to English and English to Spanish
09:30
REGISTRATION AND WELCOME REFRESHMENTS
10:00
WELCOME AND OPENING REMARKS
10:05
TALK: MARKET TRENDS
Our opening speaker sets the scene and forecasts what the year ahead will bring for the tomato category.
• Lambert van Horen, Rabobank (Netherlands)
10:20
PANEL: DISRUPTION TO SUPPLY
An analysis of fresh tomato trends and emerging market opportunities, with a focus on how geopolitical conflict is reshaping supply chains. How are supply pressures and shifting shopper behaviour impacting the business?
• Lambert van Horen, Rabobank (Netherlands)
• José Luis Molina, Hispatec (Spain)
• Nico van Vliet, Yuksel Seeds (Netherlands)
• David Del Pino, Freshtrategy (Spain)
11:00
INTERVIEW
• Pedro Ruiz Garcia, Granada La Palma (Spain)
11:15
NETWORKING BREAK
12:00
CASE STUDY: UK
• Ed Moorhouse, Rivenhall Greenhouse (UK)
12:15
PANEL: RETHINKING SOURCING
Our panel discusses the dangers of relying on a small number of origins due to logistical issues and extreme weather events, and how to build resilience while managing costs.
• Andriy Yarmak, UN FAO (Italy)
• Paul Simmonds, Rijk Zwaan Iberica (Spain)
12:45
TALKS & DISCUSSION: TIME FOR TECHNOLOGY
Technology is transforming supply management, in terms of yield forecasting, demand planning, real-time supply chain visibility and predictive logistics, and we hear about some of the most exciting innovations.
13:30 - 15:00
LUNCH AND NETWORKING
15:00
TALK & PANEL: BUILDING DEMAND
How can the industry strengthen consumer demand and build long-term loyalty in fresh tomatoes? What is the role of brands, taste, sustainability and packaging when it comes to engaging younger consumers and creating new eating occasions?
• Loes van der Velden, Den Berk Délice (Belgium)
• Jacqueline Looije, Looije (Spain)
15:30
TALK & PANEL: BREEDING FOR THE FUTURE
Breeding companies discuss how innovation in varieties can support resilience, flavour, shelf-life and productivity in tomatoes.
• Naz Shah, BASF Nunhems (UK)
• Nejra Solo, Enza Żaden (Netherlands)
• Lena Maas, Hudson River (Netherlands)
16:00
NETWORKING BREAK
16:45
PANEL: MANAGING RESOURCES
Our expert panel debates the issue of sustainability in tomatoes, including the importance of carbon footprinting, efficient water use and ethical labour practices, as well as the role of governments and cooperative associations.
• Céline Montauriol, Azura (France-Morocco)
• Clara Romero, FoodExperts (Spain)
• Ana Hernandez, Grupo Paloma (Spain)
17:20
INTERVIEW: THE LABOUR CHALLENGE
• Shayne Tyler, Practical Ethics (UK)
17:40
INTERVIEW: RETAIL PERSPECTIVE
One-to-one discussion with a leading retailer on sourcing strategy, category growth and future priorities.
18:00
CLOSING REMARKS
18:10
AFTERWORK DRINKS
19:30
DINNER
Spaces are allocated on a first-come, first-served basis.
• Genetics Workshop: Where the Tomato of the Future Begins
A visit to Granada La Palma’s experimental farm, where it tests new tomato varieties of different typologies every year and analyses their behaviour under real growing conditions. A tour through the work of selection and varietal improvement, evaluating aspects such as flavour, resistance, yield, appearance, shelf-life and agronomic adaptation to identify the tomatoes that best respond to the needs of the grower, the market and the consumer.
• Laboratory Workshop: The Science Behind Every Tomato
An introduction to the intensive analytical work that accompanies Granada La Palma’s crops. Every year, the group conducts a large number of analyses that allow it to better understand the plant, anticipate potential issues and make more precise decisions regarding nutrition, plant health, quality and crop performance. Applied science directly in the field.
• Sensory Analysis & Tasting Workshop: Flavour is Also Analysed
A practical experience to discover how Granada La Palma evaluates a product from a sensory perspective: aroma, colour, texture, juiciness, balance, intensity and, of course, flavour. Participants will taste different varieties of tomatoes, identify their main characteristics and learn about some of the factors that build their sensory profile, such as the volatile compounds and agents responsible for much of their aroma and final flavour perception. They will also discover how sensory analysis is used to better understand each product, detect nuances and perfect it before it hits the market.
• Innovation in Fresh-Cut & Ready-to-Eat (IV & V Range) Workshop: New Ways to Enjoy the Tomato
An overview of how Granada La Palma transforms fresh produce into new solutions adapted to modern consumption habits. Gazpachos, plant-based burgers, freeze-dried products, culinary aids, vegetable bars and other developments that combine innovation, convenience, flavour and crop utilisation. The goal: to take the full potential of the tomato far beyond the fresh market.
Fruitnet Tomato Congress delegates can sign up for hosted tours to selected retail stores and distribution facilities. A separate booking form will be sent to all registered delegates to secure their space on these tours. Spaces are allocated on a first-come, first-served basis.
Tom Joyce – tom@fruitnet.com