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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

GEN tomato tomatoes

Non-destructive tools help predict tomato quality over time

Fighting food waste in tomatoes demands quality modelling using non-destructive tools, says Eva Ketel, scientific researcher in physiology and product quality at Wageningen University & Research

El Ciruelo

Spanish stonefruit campaign off to good start

Earliest production zones are reporting a good quality crop this year

Max Teplitski IFPA ASPF

Alliance for Sustainable Packaging for Foods criticises PPWR

Organisation says the rules lack focus on food safety, food loss, waste prevention, and will raise trade concerns

Generic South African bicoloured apples

Tru-Cape enjoys positive campaign

While the company is expecting a slightly smaller crop than the wider South African forecast, overall conditions are excellent

Jenna Tobien Pear Bureau Northwest

Jenna Tobin joins Pear Bureau Northwest’s marketing team

Tobin named new communications and social media coordinator

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Frutas de Chile Table grape in store promotion China

New varieties dominate Chilean table grape offering

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Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season

Rockit x Kung Fu Panda KV landscape (1)

Rockit launches partnership with Kung Fu Panda

Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging 

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

There's been confusion around the implementation of border checks

EFRA Committee asks Defra for answers over import check confusion

Move follows reports in the press suggesting a delay, which Defra refuted

Supermarkets are buying more home-grown fruit

Most British supermarkets ‘purchasing more domestic topfruit’

BAPL study shows Sainsbury’s and Lidl have upped their purchases of British apples and pears the most

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Rockit x Kung Fu Panda KV landscape (1)

Rockit launches partnership with Kung Fu Panda

Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging 

hortconnections23-hr

MOYA deadline approaches

Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence