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Michael Barker



Amazon founder's logistics honour

Jeff Bezos to be inducted into the Logistics Hall of Fame in Berlin in recognition of his pioneering online work

Amazon founder's logistics honour

Jeff Bezos

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Amazon founder Jeff Bezos is being inducted into the Logistics Hall of Fame in Germany.

Bezos will honoured as a “revolutioniser of e-commerce and logistics” at the annual Logistics Hall of Fame Gala at the German Ministry of Transport and Digital Infrastructure in Berlin on 9 November.

In the words of the jury, internet entrepreneur Bezos was the first to realise that software and logistics are key to the shift from purchasing-driven trading to demand-driven online trading. Thanks to a combination of software, efficient delivery, automation and long-term strategy, the computer scientist transformed transport logistics and intralogistics from the ground up, making Amazon a benchmark for the sector as a whole.

Almost any technological development is nowadays influenced by e-commerce and many innovations are geared exclusively towards e-commerce. Bezos also demonstrated that innovative logistics make an important contribution to corporate success.

Innovation is highly important for Bezos, the jury also pointed out. Working by trial and error, Amazon tests new technological innovations almost on a daily basis in order to optimise the shopping process from customer order to parcel delivery. The internet giant has been experimenting with drone delivery since 2013. The first logistics centre, where some 2,500 transport robots will support the centre’s staff, will open in Winsen, Germany, in September. Other successful examples for Bezos’ technology-focused approach are Amazon’s patented one-click order option based on stored credit card data, as well as even more convenient re-ordering via dash button.

Amazon, which started out in books, is now making a significant splash in the grocery sector as it continues to roll out its Amazon Fresh online format, with a first move into physical store retailing in the US.

53-year-old Bezos aims to expand the Amazon Global Supply Chain into a global logistics network in which the company will act as the mediator between merchant and customer, operating all elements of the global supply chain - from production of goods all the way to delivery to the front door. In his private life, he is known to be fascinated by aerospace and is currently working to make space travel possible for everyone.

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