News and insight for North America's fresh produce buyers
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Chiquita launches new B2B website

Global banana supplier’s new site provides a wealth of information to its customers

Chiquita launches new B2B website

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Chiquita has announced the launch of its new business-to-business (B2B) website providing its customers and sales teams a new way to access a wide range of information.

The website, chiquitabrands.com, will offer resources and content to help users grow the banana category in partnership with Chiquita.

These include a product and services catalogue showcasing all available banana varieties and the full range of Chiquita activities.

Details of quality standards, and category management data are available as are white papers covering best practices, sustainability initiatives and more.

Jamie Postell, director of sales North America for Chiquita, said the website will provide Chiquita’s customers with the tools they need to meet consumer needs.

“With this new website, we are aiming to ensure that the user experience is consistently improved and optimised to enable our customers to meet constantly changing consumer needs,” said Postell.

“The website showcases Chiquita’s signature bold, fun style while ensuring that the necessary information to ensure store success is readily available.”

The site also offers a restricted access section that requires a login for specific stakeholders seeking out sensitive information such as Chiquita’s online training certification, the full display catalogue and promotional details.

 

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