For fresh fruit and vegetable marketing and distribution in Asia
Kathy Hammond

BY KATHY HAMMOND

Wednesday 11th September 2013, 22:05 Hong Kong

Blackcurrant growers relish Ribena deal

GSK's sale of Ribena brand gives growers an opportunity to develop a new relationship

Blackcurrant growers relish Ribena deal
Blackcurrant Ribena - particular to UK tastes?

Related Articles

British blackcurrant growers have said they are looking forward to working with Japanese firm Suntory Beverage & Food Ltd (SBF), following its purchase of the iconic Ribena brand from GlaxoSmithKline (GSK) earlier this week.

The Blackcurrant Foundation represents 40 growers, many of whom have been supplying their fruit to make Ribena since it was first produced in the 1940s. A spokeswoman for the foundation said: “Suntory understands good quality and long-term stability and so this is a great opportunity for the brand, British growers and the Blackcurrant Foundation to nurture and develop a new relationship. We are confident it will be as successful as the rapport that the Blackcurrant Foundation previously had with GSK and optimistic that we will continue supplying British blackcurrants to Ribena for many more years to come.”

GSK also sold its Lucozade brand to the Japanese firm in a combined deal worth £1.35 billion. The transaction is subject to regulatory approvals but is expected to go through by the end of this year. GSK said it was selling the brands to concentrate on it core focus of healthcare brands.

English employment law means that the vast majority of employees at the Ribena manufacturing plant in Coleford in Gloucestershire, as well as those with commercial and research and development roles, will transfer to the new owners. SBF is the fourth-largest soft drinks supplier globally. Some analysts believe it wants to take the brands to new markets, while others see blackcurrant-flavoured Ribena as particular to UK tastes.

Blackcurrant Foundation growers produce 10 different varieties of their fruit and supply 12,000-15,000 tonnes annually to make Ribena. Many of these varieties are unique to the Ribena brand and are grown exclusively in the UK.

Suntory has a range of businesses encompassing alcoholic beverages, wellness, food, restaurants and flowers with some 200 companies and 29,000 employees across Japan, Europe, Asia Pacific and the Americas.

comments powered by Disqus

Keep informed...