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Matthew Jones



Tuesday 29th July 2014, 11:01 Hong Kong

Bachchan to act as Maharashtra ambassador

Film star announces role as ambassador for state’s Horticulture Ministry, with development of print and television campaigns underway

Bachchan to act as Maharashtra ambassador

Amitabh Bachchan

Photo by, via Wikimedia Commons

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Fruit and vegetable growers in the Indian state of Maharashtra hope a touch of Bollywood will ramp-up domestic interest in their offerings.

Earlier this week, veteran actor Amitabh Bachchan announced on Twitter that he will act as a brand ambassador for the state’s Horticulture Ministry. “We have done a few print campaigns in this regard but on August 3, we are going to do some work for the TV as well,” Bachchan said, according to

Bachchan, who has starred in over 180 films, is also the face of Gujarat tourism and India’s polio eradication campaign. “Whether I am promoting to nation’s health or Gujarat’s culture or Maharashtra‘s fruit produce, I am always ready to volunteer for a good cause,” the 71 year-old said.

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