Fresh produce import/export company IG International Pvt Ltd (IG) is launching a new website, www.igkiwi.in, next week to promote sales of its kiwifruit across India.
The firm said the site will facilitate and deliver its international-standard kiwis to the Indian markets, while its design and content is geared to make the fruit's health benefits available to all.
"With superior quality, unmatched nutrition and the most affordable pricing in the fruit industry, IGKIWI is set to cause a health revolution in the Indian fruit and kiwi markets by delivering kiwi affordability and accessibility to all," IG said in a press release.
"IGKIWI is calling it the “Kiwolution” and the company wants everyone to witness and be part of this health revolution through their website."
IG will officially launch the website on 26 April during Asiafruit Magazine's Fresh Produce India conference, held at Hotel Trident in Mumbai.
The firm said its kiwifruit is sourced from Italy, Greece and Chile, and offers superior shelf-life, high nutritional content and taste.
"Packed with vitamins C, E & K, along with potassium and fibre, IGKIWI brings in a Kiwolution to most meal and cuisine options of today," IG said.