HiveXchange opens Hong Kong office

For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

HiveXchange opens Hong Kong office

Digital wholesale marketplace brings trust based e-commerce model to Asia

HiveXchange opens Hong Kong office

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The HiveXchange is expanding into Asia to facilitate the export interests of its supplier members.

The Australian-based digital wholesale marketplace has opened an office in Hong Kong and is actively recruiting commercial buyers looking to source Australian produce.

HiveXchange chief executive and co-founder, Antonio Palanca, said the platform would offer a competitive advantage to Australian exporters by removing the barriers of distance and market awareness in Asia’s e-commerce driven supply chain.

“Asian consumers, buyers and food supply chains are already digital, we see an enormous opportunity for Australian exporters to build on our national reputation for safe, premium produce by bringing buyers virtually to Australian farms, selling the story of our produce and facilitating trade in an innovative digital marketplace,” Palanca explained.

The HiveXchange’s unique trust based e-commerce model ­– or T-ecommerce as the company refers to it – combines efficient e-commerce workflow with the transparency, privacy and security of traditional trade channels.

The platform translates market offers into any language in real time, allowing Australian producers and businesses to access, negotiate and trade with international buyers on one interface.

Palanca will speak at Asiafruit Congress in Hong Kong on 5 September about the power of B2B e-commerce and its ability to unlock value in food supply chains.

HiveXchange is also inviting Australian producers and exporters to register their business and produce on the ‘Taste Australia’ marketplace, which will be presented to commercial buyers at Asiafruit Congress and Asia Fruit Logistica.

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