Leading US fruit producer Rainier Fruit has unveiled the Wholesome Heroes campaign.
Developed to celebrate individuals who embody its “Wholesome to the Core” philosophy, the campaign will see Rainier partner with organisations and initiatives that focus on health, wellness, and active lifestyle.
“When we talk about ‘Wholesome to the Core,’ we’re talking about more than just our fruit,” said Mark Zirkle, president of Rainier Fruit.
“The philosophy encompasses our sustainable growing practices, being of service to our employees, contributing to our community, and growing healthy fruit that is the fuel for positive actions.”
Wholesome Heroes who embody the spirit of the campaign will be named on a weekly basis, with Rainier Fruit to share their stories through its online channels.
Rainier Fruit will also name Wholesome Heroes within their company, as well as trade partners throughout the industry that are going above and beyond. A small recognition package will be awarded to all named Wholesome Heroes.
The campaign builds on partnerships Rainier has established with the Boston Marathon, the Portland Marathon, Charleston Marathon, and Twin Cities Marathon.
Carrying the ‘Wholesome to the Core’ programme beyond running, Rainier will soon announce a new partnership with an additional national healthy lifestyle event that will reach thousands of fitness enthusiasts.
“Rainier Fruit is a not a food company, we are a lifestyle company,” said Andy Tudor, vice president of business development at Rainier Fruit. “Healthy food fuels healthy living and we’re proud to not only grow some of the healthiest foods in the world, but help tell the stories of the people around the country that are making a difference.”