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Fred Searle

BY FRED SEARLE

Coregeo chief marketer takes APAL job

Michelle Evans appointed head of group marketing by Pink Lady brand owner Apple and Pear Australia Limited

Coregeo chief marketer takes APAL job

APAL owns the Pink Lady brand

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Coregeo’s chief marketing officer, Michelle Evans, has been appointed head of group marketing by Pink Lady’s brand owner.

Apple and Pear Australia Limited (APAL), which also owns a number of other branded apples and pears, said it made the appointment as part of an “organisational restructuring”.

The company is looking to “expand its capability and capacity, extend its reach into key international markets, share best practice globally and support its partners’ commercial ambitions,” it said.

Evans will continue in her UK marketing role for all Coregeo fresh produce brands, including Pink Lady, Tenderstem, Bimi and Metis, while also taking the global marketing lead for APAL.

Having joined Coregeo in 2011 from Horticulture Australia, she has been in charge of strategic marketing, communications and brand development services for the company’s fresh produce brands in the UK.

Commenting on her appointment, Evans said: “The marketing developed by the group around the globe is fantastic, and I am really excited about using my experience and expertise to develop our brands even further.”

She added: “I have loved developing the brands in the UK further using real consumer insight to drive sales and increase brand awareness and bringing brands alive with fun and ground-breaking campaigns.”

Coregeo will now look to gradually build its team in the UK to take on more responsibility for the brands in its stable as Evans’ global role develops.

Michelle will report to APAL’s director of global development, Andrew Hooke, on global group marketing issues and to Andy Macdonald, managing director of Coregeo, for the UK Pink Lady brand, as well as all other Coregeo brand responsibilities.

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