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Matthew Jones



Pure Pac invests in UFO

New Zealand company pioneers the use of unique planting system on its cherry orchards

Pure Pac invests in UFO

The UFO (upright fruiting offshoots) planting systems

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Cherry producer Pure Pac is pioneering the use of UFO (upright fruiting offshoots) planting systems in New Zealand.

The unique system is designed to foster a pedestrian orchard, with maximum light inception into the canopy to allow higher yields, while also being more worker friendly.

“The system can produce upwards of 1,100 trees per hectare,” said Pure Pac’s orchard and packhouse manager, James Huffadine. “Crops are grown as a 2D structure with upright branches regularly renewed to consistently guarantee the best quality fruit across all varieties.”

Pure Pac will have information on its new growing system at Asia Fruit Logistica in Hong Kong (4-6 September).

It will also use the trade show to tell existing and perspective customers about its Chinese New Year sales programme. With the celebration falling on 25 January in 2020, Pure Pac will be looking to supply the Lapin and Sweetheart varieties over the early stages of the popular gifting period, with Staccato to follow.

For more information about Asia Fruit Logistica, visit

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