For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Mr Avocado enters Northeast China

Roadshow with supermarket chain Biyoute provides ideal launchpad for leading brad

Mr Avocado enters Northeast China

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Mr Avocado has made its foray into Northeast China with a two-day roadshow in Heilongjiang province.

The leading avocado brand – a joint venture between Mission Produce, Lantao International and Pagoda – partnered with supermarket chain Biyoute to conduct the promotion on 1-2 January, which included in-store sampling and product giveaways.

The roadshow highlighted Mr Avocado’s emphasis on supplying ready-to-eat avocados to market, a strategy that has helped it build market share in other parts of mainland China.

Along with traditional Chinese avocado consumer demographics,  such as young mothers, the promotion also targeted health-conscious young males, a growing market segment for the fruit according to Mr Avocado.

Mr Avocado 1

Mr Avocado 2

Mr Avocado 3

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