For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones



Mr Avocado enters Northeast China

Roadshow with supermarket chain Biyoute provides ideal launchpad for leading brad

Mr Avocado enters Northeast China

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Mr Avocado has made its foray into Northeast China with a two-day roadshow in Heilongjiang province.

The leading avocado brand – a joint venture between Mission Produce, Lantao International and Pagoda – partnered with supermarket chain Biyoute to conduct the promotion on 1-2 January, which included in-store sampling and product giveaways.

The roadshow highlighted Mr Avocado’s emphasis on supplying ready-to-eat avocados to market, a strategy that has helped it build market share in other parts of mainland China.

Along with traditional Chinese avocado consumer demographics,  such as young mothers, the promotion also targeted health-conscious young males, a growing market segment for the fruit according to Mr Avocado.

Mr Avocado 1

Mr Avocado 2

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