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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Chilean blueberries on show in Jiaxing

Wholesale event part of multifaceted marketing programme in People’s Republic

Chilean blueberries on show in Jiaxing

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Chilean blueberries took centre stage at a marketing event held at Jiaxing’s Haiguangxing Wholesale Market earlier today (10 January).

Coordinated by the Chilean Blueberry Committee of the Chilean Fruit Exporters Association (Asoex), the promotional event was attended by leading Chinese importers, wholesalers and retailers, along with a handful of Chilean exporters.

Speaking exclusively to Asiafruit at the event, Asoex marketing director Europe – Asia, Christian Carvajal, said Chile is likely to export between 8,000–10,000 tonnes of fresh blueberries to China over its 2019/20 campaign. Total exports from the Latin American nation are forecast at 115,000 tonnes.

Carvajal said Asoex, in collaboration with the Chilean Blueberry Committee, would run an extensive marketing campaign for Chilean blueberries in China this season. This includes both online and offline activations with key retail partners, promotions run via e-commerce platforms and further onsite events a wholesale markets across the country.

Carvajal said the Chilean Blueberry Committee was also looking at new ways to promote and distribute its products.

“For example, we’re promoting Chilean blueberries as a healthy, sweet snack in cinemas,” he explained. “Instead of having popcorn, you can supplement it, or complement it, with healthy Chilean blueberries.”

Read more about Chile’s blueberry export campaign in the upcoming February edition of Asiafruit.

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