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Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Thursday 13th January 2022, 12:01 Hong Kong

Pete Sheridan joins The Yield

Newly created sales director role to focus on customer relationships and revenue growth

Pete Sheridan joins The Yield

Pete Sheridan

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Australian ag-tech company The Yield Technology Solutions has appointed Pete Sheridan as sales director ANZ (Australia and New Zealand).

Sheridan has a strong executive background, most recently leading sales and commercial strategy at Agerris, an Australian technology company that delivers robotics and intelligent systems to help vegetable growers improve their yield in a sustainable way.

He was also co-founder of Aztec, a data analytics business with an annual revenue of US$100m.

In the newly created role at The Yield, Sheridan will be responsible for driving business revenue and customer relationships in Australia and New Zealand.

Ros Harvey, founder and managing director of The Yield, said Sheridan would bring a unique blend of technology and agricultural sales experience to the role.

“After an extensive search, we are delighted that Pete has joined us,” Harvey explained. “His unique sales skillset will be key to our growth and expansion plans over the next few years, particularly in relation to consolidating our efforts in the ANZ region before we launch into the US market.”

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