Jupiter Group has signed an exclusive agreement with trade technology platform DiMuto to implement blockchain traceability for the group’s core range of fresh produce.
Jupiter grows and supplies new and traditional varieties of grapes and citrus, as well as melons, pineapples, limes, avocados and kiwi, and says the new partnership will enable each piece of fruit to have an independent digital identity. The end customer can simply scan a QR code to view the product's key supply chain data using their mobile phone.
The company explained that the partnership will bring full supply chain visibility as every single carton and individual piece of fruit will be tagged and tracked using blockchain technology. The DiMuto platform will track and trace an estimated 10 million cartons of fresh produce and approximately 500m pieces of fruit from Jupiter’s farms across Europe, South America, Africa and India.
The move to implement blockchain technology is closely aligned with the group’s "hands-on commitment to bring global consumers good-quality, fresh and delicious food options as well as new-variety fruit with a truly transparent supply chain," it said.
Jupiter Group chief executive and joint managing director Mark Tweddle said: "We are pleased to be working with DiMuto to take our traceability story further. With the DiMuto Platform, Jupiter Group will be able to champion true supply chain transparency and share each step of the produce journey with end consumers, right from seed and sapling to the shelf.”
Joint managing director Yvonne Tweddle added: “With a focus on being completely integrated in the produce supply chain, the Jupiter story fits right into the increasing consumer demand to understand the origins and practices behind their food. DiMuto’s blockchain technology will improve overall transparency throughout our fresh produce chain and better assure our consumers of our fruits’ quality and origin. We are 100 per cent committed to our relationships throughout the whole supply chain being based on trust.”
Founder and chief executive of DiMuto, Gary Loh, said: “We are honoured to work with leading global fresh produce company Jupiter Group. By tracking fresh produce down to the carton and fruit level, DiMuto trade traceability solutions will help innovative leaders like Jupiter to not only increase visibility and efficiency of their supply chain but also communicate the product’s verified traceability story to end consumers with ease.”