The French apple lobby has launched a competition for £7,500 worth of Crayola goodies on 200,000 kids' bags of Gala apples - available in all Safeway stores.

The 'Back to School' contest asks pupils to draw a picture of their favourite activity - such as playing football, swimming or riding a bike.

Contestants will be divided into three age groups: 4-7, 7-10 and 10-14 to battle for the winnings.

French apple marketing commission president Jacques Vanoye said: 'This is a great way to start the season. We try to encourage mums to give apples to their children and this appealing competition should do just that.'

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