Report authors James Essinger and Helen Wylie promise a study which will provide comprehensive insight into developing strategies in the food and drink industries which maximise customer loyalty.

'Winning customer loyalty in the food and drink industries is absolutely fundamental to winning an edge over rivals and is a crucial, if not the crucial element of any retailer or manufacturer's success,' said Essinger who has already written 30 strategic management and business reports.

'The food and drink industries are enormous businesses where success can bring vast financial rewards. Organisations in these industries need to understand how to respond to the changing patterns of customer tastes in the foods and drinks they buy. They need to be informed about new approaches to market research and branding, and they need solid, reliable information about how to maximise their competitive impact in the food and drink industries.

'This report will answer all these questions and provide organisations with reliable, up-to-date knowledge about the food and drink industries and customer behaviour that will allow them to plan strategies to maximise their profitability and competitiveness.' The report will look at major players in the food and drink industries in the UK, the US; the Benelux countries; Canada; Denmark; France; Germany; Italy; Scandinavia; Spain and Switzerland.

The report, published in January 2003, is available from Reuters Business Insight for £595. www.reutersbusinessinsight.com

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