Supermarkets and food associations have claimed that demand for organic fruit and vegetables is on the rise.
That's according to a report in The Guardian, who quoted experts saying that better product availability is helping to drive growth.
A powerful organic marketing campaign, set up by growers and retailers, has also played a part, the news outlet reported.
Bob Sexton, chief executive of certification at the Soil Association, said: 'Early indications show positive growth in the organic market in 2013, after around four years of decline – showing strong appetite among consumers for the environmental, animal welfare and health benefits of organic produce.
'Not only is the sector back in growth, but businesses that carry the Soil Association organic logo are experiencing relatively buoyant year-on-year growth of 5.3 per cent. There is great potential in the organic sector and, in particular, a growing public demand for organic and food logos that they can trust.'
Latest growth figures from retail analysts Nielsen indicate that overall organic sales grew by just over 1 per cent last year, valuing the UK organic market at £1.24 billion.
Tesco, meanwhile, told The Guardian that sales of organic bananas are up 60 per cent, while sales of other fruits, such as grapes and apples, have also shown double-digit growth.
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