Elvira potatoes

Elvira potatoes

Potato supplier Branston has unveiled new season Italian Elvira potatoes that will be sold for the first time in a 750g pre pack format.

The fluffy-skinned new potatoes, which will also be sold loose for £1.99 per kilogram, will be available until early December exclusively at Tesco. They are described as having a waxy texture and a light nutty flavour.

They are produced by third generation potato grower Giuseppe Distaso, in Italy’s Puglia region on a narrow 10-mile coastal strip stretching from the beach resort of Margarita de Savoia to Zapponeta.

“The Italian season plays a significant role in the all-round supply of fresh seasonal potatoes to the Tesco business,” said Branston sales and marketing director, James Truscott.

Tesco potato buyer, Emma Williams, said: “Alongside the main UK varieties, we are offering a taste of something different and unique all year round, which demonstrates our commitment to bringing the very best produce to the Tesco customer.”