Nina Pullman
Nina Pullman is features editor at the Fresh Produce Journal. She joined the magazine in 2013 as staff journalist and then deputy editor, before leaving to pursue a career as a consumer food journalist, editor and audio producer specialising in food, farming and supply chains.
Contact info
- Tel:
- 02075010318
- Email:
- nina@fruitnet.com
- News
M&S strawberries and cream sandwich goes viral ahead of Wimbledon
A limited edition strawberries and cream sandwich launched by M&S has sparked widespread social media attention, creating unexpected publicity ahead of the UK’s peak berry season
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Driscoll’s brings berry joy to London with Soho pop-up
The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
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‘Glastonbury’ of regen farming set to welcome thousands
No-till cultivation, integrating trees with veg production and food policy debates among the wide-ranging sessions relevant to fresh produce sector at Groundswell regen farming festival
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Tesco ahead in the race to sell most British apples
Asda and Lidl are at the top of the leaderboard for greatest increases in YOY sales of British top fruit as trade body releases interim results
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Florette launches two new bowls for summer campaign
Salad brand said it’s doubling down on cuisine-led NPD as it eyes further growth in the prepared salad sector
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Amazon to be investigated for late supplier payments
The Groceries Code Adjudicator is launching the investigation with reasonable grounds to suspect Amazon has breached the code and is asking suppliers to contribute anonymously
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UK raspberry growers celebrate best season in years
Exceptional growing conditions have brought the British raspberry crop on by almost two weeks with significantly high fruit size and yields
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Carrot growers facing ‘massive drought’
Growers are spending ‘a fortune’ on irrigation and committing water resources to early new season carrot crop as Yorkshire becomes second region confirmed in drought status
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Consumers want ‘more British food’
Red Tractor’s Annual Trust in Food Index finds consumers think farmers are being undercut by imports, as findings offer public perspective of future trade deals
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Tesco launches ‘next big thing’ Lion’s Mane mushrooms
Retailer jumps on soaring trend for ‘functional’ food as exotic mushroom moves from health food shops and pharmacies to fresh produce retail shelves
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Jazz Apple summer tour aims to reach new audiences
Apple brand will travel to Bournemouth, Yorkshire and Bath as part of a summer sampling tour while a new mascot launch will promote Jazz Snackers mini apples
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Co-op marks UK tomato season with three new lines
Sugardrop and Piccolo added to premium range alongside a new grower-chosen flexi pack as retailer marks the start of British season
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‘Culture and commitment’: Panellists share tips on avoiding exploitation
Panellists at a session on seasonal labour at Festival of Fresh discussed how to prevent exploitation, newspaper coverage and the outlook for recruitment
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Riverford grows peat-free mushrooms in industry first
Organic veg box company has raised prices to cover growing chestnuts and portobellos on a peat-free substrate, as trials on lettuce and tomatoes continue
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Defra budget cut by 2.7 per cent at Spending Review
AI, energy and R&D among the winners at Rachel Reeves’ Spending Review, while overall funding at Defra will be cut back
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TikTok ‘snack hacks’ spike sales of pomegranate
Pomegranate seeds are outperforming prepared fruit sales thanks to viral social media recipe hits with chocolate chips, cucumber and halloumi
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EU deal ‘won’t begin until 2027’, says NFU president
In a wide-ranging interview on stage at Festival of Fresh, Tom Bradshaw covered trade deals, PO funding, energy costs and how food and farming policies will affect fresh produce
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NCGM unveils 'garden wall' to celebrate heritage
The ‘garden wall’ unveiling ceremony was attended by traders, MPs and friends of NCGM, with plaques commemorating individuals and organisations linked with the market as part of its 50th anniversary celebrations
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‘Berries should be fun’: Angus Soft Fruits launches brand refresh
Significant investment and theatrical marketing strategy behind Good Natured Berries aims to ‘shake up the berry aisle with joyful shelf appeal’
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Growers face PO funding cliff edge
Sector fighting for concerns to be heard that ending current funding for English and Welsh POs will see loss of vital innovation, threaten small growers, and create unlevel playing field across UK and Europe