The UK buys nearly twice as many bunched carrots during the Easter period than at any other time of the year.
That's according to figures from Produce World Group, which each year grows and supplies 2.5 billion carrots across the UK.
The firm believes that the authentic look and feel of bunched carrots – or maybe the advent of spring and the influence of the Easter Bunny – could be behind these huge increases in sales over Easter.
Figures from last year’s Easter holidays show that the volumes of bunched carrots sold increased by 185.7 per cent. In addition, the amount of UK households purchasing bunched carrots during Easter increased by 150.3 per cent.
The increase in sales was also noticeable during the 2012 and 2013 Easter periods, with big spikes in bunched carrot purchases taking place on the Saturday before Easter Sunday, Produce World Group claimed.
Frank Robinson, commercial director at Produce World Group, said: “It appears that the Easter Bunny is leaving behind more than just Chocolate eggs during Easter, with huge sales increases in bunched carrots.
'The authentic look and feel of bunched carrots and their natural sweetness makes it a very popular choice for UK households. The veg can be used to accompany the traditional Easter Sunday roast or even eaten raw, just like the Easter Bunny would!”
Produce World is expecting a similar increase in bunched carrot sales during this year’s Easter period, and is working to meet this high consumer demand.
No comments yet