First British figs of the season on sale at Sainsbury's

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Martyn Fisher

BY MARTYN FISHER

First British figs of the season on sale at Sainsbury's

The product, grown by Vince Cicchirillo in partnership with Abbey View Produce, will initially be sold in stores in the south-east

First British figs of the season on sale at Sainsbury's

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The first British Figs of the season have gone on sale in Sainsbury’s stores.

These figs will be available in 24 stores in the south-east of the country, with distribution growing throughout the season.

The season is expected to last until early October.

Sainsbury’s is the only major British grocery retailer to stock British figs, and launched the first commercial UK crop in 2013.

Paul Farmer, Sainsbury’s exotic fruit technologist, said: “Our grower Vince Cicchirillo has been producing UK figs in partnership with Abbey View Produce, exclusively for Sainsbury's for the past three years. The idea to grow figs in the UK came from his Sicilian father, who imported the trees for this unique project.

Grown in greenhouses in the south-east, the figs are able to achieve their perfect maturity despite the unpredictable British weather. The recent August sunshine has really helped the figs achieve their perfect texture, flavour and sweetness. We are very excited to have them in our Taste the Difference range throughout the remainder of the summer.”

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