PDM Produce-owned drinks brand B.Fresh has won its second national listing and will now be stocked in Sainsbury’s as well as Asda.
Two flavours – Green Warrior and Carrot Kick – will be stocked in 112 convenience and city stores. Carrot Kick is made from 65 per cent carrot, 20 per cent apple and 15 per cent orange. Green Warrior uses 35 per cent apple, 27 per cent cucumber, 25.5 per cent spinach, 10 per cent kale, 1.5 per cent lime, one per cent ginger.
Produced on PDM’s Shropshire farm, the B.Fresh juices represent one of the 5-A-DAY and are cold pressed and HPP processed. They are made with produce from PDM’s land, or sourced from other British growers.
Brand founder Philip Maddocks said: “We are very excited to have secured two national listings in such a short space of time. Sainsbury’s is a huge step for us and we hope that consumers enjoy the great taste of B.Fresh and make them a part of their everyday routines.”
B.Fresh drinks will be available in Sainsbury’s from 12 October with an RRP £2.50.
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