Finlays Fresh Produce UK has been rebranded as Flamingo Produce.
The change was initiated on 22 January, and sees the business revert to its original name.
The move follows on from the sale of Finlays Horticulture Investments and its subsidiary businesses to an affiliate of Sun European Partners at the end of 2015.
CEO Martin Hudson said: 'It has always been our intention, post-sale, to revert to using the Flamingo name; a name which was, and still is, hugely respected within the industry at large.
'I look forward to continued growth and development in the future.'
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